| 张琳,李雪.乡村旅游景区语言景观研究——以陕西省袁家村为例[J].西北农林科技大学学报(社会科学版),2026,26(1):69~76 |
| 乡村旅游景区语言景观研究——以陕西省袁家村为例 |
| A Study on the Linguistic Landscape of Rural Tourist Attractions:Take Yuanjia Village as An Example |
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| DOI： |
| 中文关键词: 乡村旅游 语言景观 语言标牌 交际功能 袁家村 |
| 英文关键词:rural tourism linguistic landscape linguistic signs communication function Yuanjia Village |
| 基金项目:陕西省社会科学基金项目(2023K024) |
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| 中文摘要: |
| 旅游景区的语言景观因承载着丰富地方特色和文化信息并服务于旅游活动而成为旅游景区构建的核心要素。对乡村旅游景区的语言景观进行科学规划和优化提升具有重要的现实意义。本文以语言景观理论为指导,在理清当前国内外旅游语言景观相关研究基础上,从语言标牌上语码选择和使用、体裁类型、交际功能以及象征意义等方面深入分析袁家村语言景观实践。研究发现:袁家村语言景观的设计和规划相对完善,语言标牌上大部分语码的选择、排列符合国家标准的书写模式;语言标牌的体裁多样,较好地发挥了约束、指示、认知、服务和宣传的交际功能;语言标牌载体的多样性、内容和文字的艺术性体现了袁家村的乡村本真性气质、异域情调,是其注重精神文明建设具象化的表现。 |
| 英文摘要: |
| The linguistic landscape of tourist attractions,as a core element in the construction of the sites,carries rich local characteristics and cultural information while serving tourism activities.Accordingly,the scientific planning and optimization of the linguistic landscape in rural tourist attractions are of significantly practical importance.Guided by the theory of Linguistic Landscape,the paper conducts an in-depth analysis of the linguistic landscape practices in Yuanjia Village,Shaanxi Province,focusing on code selection,usage,genre types,communicative functions,and symbolic meanings.The results show that,in general,the design and planning of the linguistic landscape in Yuanjia Village are relatively well-developed.In particular,the selection and the arrangement of codes on most language signs conform to the standardized writing mode prescribed by national standards.The diverse genres of language sign effectively fulfill communicative functions.And the variety of language sign carriers,along with the artistic presentation of content and typography,embodies Yuanjia Village’s authentic rural character and exotic charm,serving as a concrete manifestation of its emphasis on spiritual civilization progress. |
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